Alright, things have mixed up in the Australian smartphone scene as we hit the tail end of 2024. Let me walk you through what's hot and what's not:
Apple's killing it down under:
Owning the game with: 54.43%-60%
They're the go-to pick for Aussie folks
iPhone 15 and iPhone 15 Pro Max? Everyone wants their hands on 'em (Remember: 2025 just starts, so iPhone 16 series will be considered top contenders in the coming months).
Samsung's still in the game strong:
Hanging onto: 27%-27.8%
Folks dig the Galaxy S23 Ultra and the Galaxy A14 5G
Boasts a 7.74% slice of the market
Folks dig the Pixel 8 as their Android go-to
OPPO
Holds onto a 2.54% share in the market
Motorola
Commands a 1.35% market stake
In 2024's first half, the Australian smartphone scene bounced back notching up sales to 3.98 million gadgets, an 8% spike from the year before. High-end models over $1,000 and the more wallet-friendly ones under $300 both didn't mess around, each scoring double-digit jumps in demand.
Telstra and Optus are about to pull the plug on 3G networks, and this has folks rushing to get their hands on new phones that can keep up. Meanwhile, it's pretty rare to find an Aussie net surfer between 16 and 64 who isn't tapping away on a smartphone—3% are holding out.
Smartphones are getting smarter, thanks to AI in the top-tier models.
More people are getting hooked on 5G tech.
The Apple crowd remains super loyal.
Easy-to-use screens and heaps of apps seal the deal for many users.
The smartphone scene down under's had its share of ups and downs, like when the number of phones shipped took a dive. But looks like things are gonna pick up again, and from 2024, experts think it'll climb at a rate of 0.88% every year. They're even saying we could see cash rolling in up to a whopping AU$3.4 billion.
